GetResponse vs Aweber: Which Is Better Email Marketing Tool?

Let’s be honest, if you’re an entrepreneur and you’re still not using email marketing tools of any sort, it’s because either you’re not cut-out for the job or you just have all the time in the world.

I mean, why else would someone NOT use an email autoresponder when they have a plethora of options right in front of them? 

Worry not, your e-commerce career isn’t over yet. We’re here to help. We’re here to let you know about these marketing tools – tools you can use to manage your contact list, nurture your leads, and segment different campaigns. Let’s not forget the auto-responding feature; it can come handy at crucial times. 

Throughout this article, we will give you a detailed overview of two of the best email marketing tools there are: GetResponse vs Aweber. So, let’s not waste any time and dive deep into the worlds of marketing tools!

GetResponse

Founded in 1998, GetResponse is one of the most widely known email marketing tools throughout the world.

Their tagline, ‘world’s easiest email marketing platform’ speaks for their work, as over 350,000 customers from all over the world use them on a regular basis. The easygoing attribute is their biggest arsenal alongside swift and efficient services. 

Why We Like It

First things first, everyone loves a completely free trial without any extra hassle. Most of the email marketing tools, prior to providing their trial service, ask for credit card information, but that isn’t an issue with GetResponse. Even if you don’t have a credit card, you can still avail of this trial service for a month. 

They provide three kinds of message service- Newsletters, Autoresponse, and RSS to mail. With newsletters, you can provide updates to your clients, whereas RSS can help you send entire blogs through email. You can analyze your texts through google analytics and can do the A/B testing through it. 

The ‘mobile screen view’ gives you an overview of how the text might look like on a smaller screen. When you actually send the newsletter, the A/B testing feature of this tool can do a split testing that can point out what your winning message is. 

The auto response feature also caught our attention. It’s simple, unique, and effective. You can use the time-based trigger here, and once you’re all set with a number of automated messages, this feature will give you a time-based calendar to keep track of. 

Another newest addition to GetResponse is the marketing automation tool, a tool that can keep your workflow in par with condition-, action- and filter-based suggestions. Overall, the easy-to-use features make it such a lucrative choice.

PROS

  • Ideal for both large and small businesses and brands
  • Has over 500 email templates, all professionally made
  • Easy to publish landing pages within minutes
  • Simple, hassle-free trial testing procedure

CONS

  • Has a limitation of CRM (Customer relationship management) tools
  • The interface is rather confusing and uncomfortable
  • They count duplicate contacts while considering monthly limits

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Grow your audience, promote services, and sell products with marketing software that does the job for you. GetResponse is the all-in-one marketing software you absolutely need.

AWeber

Another top email marketing tool company, AWeber, was also founded in 1998 and has been serving the likes of over 120,000 people all over the world with their swift service and friendly interface.

These types of tools are generally easy to handle, but Aweber is basically as simple as a marketing tool could be. That explains the high number of positive user reviews!

Why We Like It

If you have a small business and don’t have a plethora of clients to deal with, there’s nothing better than Aweber. It’s fast, it’s efficient, it’s worth your money. The signing up process is a bit more problematic than that of GetResponse, as you have to provide your credit card details, but once that is done, you can dive straight into the world of Aweber. 

The interface of Aweber is one of the best, if not the best out there. If you’re a newbie and have never used marketing tools before, the welcome video gives you a proper heads up and gets you set for the Aweber journey. Their menu is very clear-cut and doesn’t give you any technical mumbo-jumbo; even a novice can get used to it very quickly. 

They have different types of messages, the drafts, and broadcasts being the most notable ones. The draft section is essential because anything you write first goes to that section, and from there, you can choose to edit, broadcast, or use them according to your needs.

Their ‘Copy to List’ feature is another interesting tool. If you somehow mistakenly sent the mail to the wrong address, you can always use this tool to undo your mistake! 

The campaign feature helps you follow up and keep track of multiple clients, whereas the unlimited list option just works as a cherry on top of these amazing attributes.

PROS

  • Very easy drag and drop system
  • Has 700+ professionally made templates available
  • A nearly flawless autoresponder system

CONS

  • You cannot directly send a message; they go through draft first
  • Subscriber list is problematic - double-counting occurs frequently
  • Moving between the lists can be a hassle

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GetResponse vs Aweber: Our Verdict

At the end of the day, it all depends on your preferences and the type of business you have. Both GetResponse vs Aweber are excellent marketing tools, perhaps one of the best out there. Having said that, there are some basic criteria we could judge the two tools with. 

The list building feature is a crucial one because it’s one of the very first reasons why people come to marketing tools. Getresponse gets the edge here, while Aweber wins in the category of delivering smoother interface and faster service.

But when it comes to pricing, GetResponse’s hassle-free trial and overall cost-effective features beat Aweber’s slightly pricier plans big time.

Again, Aweber takes the lead on ready-made templates, but if you have a large business, the limits of Aweber won’t help you much; you’ll have to get back to GetResponse. 

Conclusion

Considering the criteria and the never-ending attributes of both the marketing tools, we believe that GetResponse is the better one of the two.

Again, it all depends on your preferences, but on an overall basis, GetResponse is our pick for today.

Start Your
30-Day Free Trial

Grow your audience, promote services, and sell products with marketing software that does the job for you. GetResponse is the all-in-one marketing software you absolutely need.

We hope the comparison between GetResponse vs Aweber was helpful for you!

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